As the online WWW community keeps updating, formatting, searching, pushing the envelope with techniques and new Q’s to take in, are you ready? Does the mere thought of blogging about your business, informational topics or products give you the willies? Does your page look blank after 5 minutes of thoughtful thinking? Let’s start at the beginning and make it a routine project with a few simple ABC’s.
I’ve talked about “why branding” has an impact, on the movement of your business, in a few of my blogs and as you continue to build your online business you will want to add more marketing tools. Now I’d like to share how valuable adding a blog, as a marketing tool, is beneficial in the social networking community. What I’d like to share with you is a few suggestions on expanding your ABC’s for Blogging Content.
ABC: Always Be Creating. Content in blogging keeps your audience tuned into what you are talking about. Look around your social network and find that special something, whether it’s informational or an actual product, that you can bring to the forefront in your blog. You don’t have to be a wordy nerd, but you do need something that will enhance or entertain the lives of your audience. Suggestion: What drives you to succeed in business? What is the best attribute of your product(s) that makes it stand out from others in the same venue?
ABC: Always Be Clicking. Use that “LIKE” button on Facebook, be supportive of businesses and friends you know are in your social network. Numbers are nothing without being noticed. Expand out, don’t keep yourself in the same venue, you won’t stand out, if you are sitting in the same circle day after day. That “click” says a lot about the person behind it. Pay attention, respond and soon you will have a growing network that will follow your business and topics of interest.
ABC: Always Be Commenting. Did you know that “Conversation” is the driving force behind content building of your blog, and in your community? Without talking to your peers, your friends and your audience, you miss out on what’s actually going on in the community around you. Bringing that conversation of interest to your blog causes two things to happen; interest and interaction. Conversation stirs the soul and actually, I want to read something I didn’t know about your business or product. Keep up with what’s going on in your industry and let others know that you exist by bringing intelligent comments to their thoughts, questions and ideas.
ABC: Answer Beneficial Content. By this I mean, what pushes you to want to comment, help, or to further push the topic? Give good feedback to those that want your input or ask for information. Those are the people that will embrace you and help you push outward in the social network community. Cherish the circle you create as it will go with you and grow with you.
Blogging for Content is a never ending roll you will play in marketing your business and building a presence within the social networking community. It is rewarding within itself. Remember to publish to online papers that will pick you up and connect you even further.
Now it’s up to you to think about what other “ABC’s” you can share while building that communication, friendship and content among your peers and business associates; while taking your business to the next level.
As a Small Business owner, I’m always interested in what you have to say and how you empower your business and yourself with a blog.
Comments are encouraged. Your business link, always welcome, and yes, link your Blog too!
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