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Mobile Picture Branding ~ Are we there yet?

23 Aug

Picture it Forward

I’m not telling you something you probably didn’t already know, but yes, I’m bringing up the subject of Instagram.

Today’s mobile shopper is looking at picture products.  Going to the brand pictures familiar with shopping, ie: Target, Macy’s, Bloomingdale’s and more.  Product branding, as I’ve mentioned is so important for your Small Business on the internet.  Branding by pictures is just as important.  Instagram is new on the mobile horizon, but is expected to move right on up to compete with social media as we now know it.

A product of Facebook, Instagram is seeing a rise in consumer signup over the past few months.  More and more consumers are using the Instagram App, available on iPhone and Android, as they are using Facebook, Twitter, Google* and Pinterest.

Marketing studies reflect that 80 million consumers are being ignored. Sound like a fair number that can be pulled your way, right?  Also, sounds like there’s a need for you to get on board the mobile speed train and get off the platform. Are you up to making the changes necessary to jump ahead?  This is your ticket to get your photos noticed, your products seen and stop hitching a ride on the marketing tail when you can be at the head, seeing the potential future and destiny of your store.

Everyone in the retail business as we know, started with a Small Business store or idea, but it’s growth and insight that have led the “giants” of our day, to the forefront.  Don’t be left behind due to lack of information, potential and positive energy.  You don’t have to have a mega marketing budget to get just as much as the big guys, but you do have to think smart about what are the marketing options around you that can be used to increase awareness about your business.

If you are not including Instagram ( a FREE marketing social tool) as part of your social media strategies, which should be a part of your overall marketing campaign, you are missing out on a golden opportunity.  Instagram is world wide, think of all the people missing out by not seeing you, so snap that photo and let’s see your goods!

“While faith makes all things possible, it’s engagement that makes all things profitable.”

Product:  Instagram App. (check your google play for this app)  This is a free application download.
See instruction for your mobile device on download.
Instagram sign up
Instagram for Android

Taylor: Native By Designz
Marketing Tip Observer

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16 Comments

Posted by on August 23, 2012 in Small Biz Bloging

 

Tags: , , , , ,

16 responses to “Mobile Picture Branding ~ Are we there yet?

  1. Ronni Boyars

    August 28, 2012 at 11:05 am

    Just signed up for Instagram too, would love to here how folks are applying it to there business

     
    • nativebydesignz

      August 28, 2012 at 12:23 pm

      Ronni, I had it for a while, It seems to be a connected network. There is a facebook page for them, also.

       
  2. Sue Zupnyk

    August 28, 2012 at 11:25 am

    Wonderful article

     
  3. Deborah Andersen

    August 28, 2012 at 12:48 pm

    I am soooo….behind the times! I don’t even have a smart phone! So… right now this would not do me any good. But hopefully that will change soon! I am in the market for a new phone…just not sure which one and what kind of plan to fit my budget. My youngest daughter has the Instagram app on her IPad and she is always on it and loves it.

     
    • nativebydesignz

      August 28, 2012 at 1:40 pm

      Deborah, the Labor Day sales are one of the good times to check out upgrading your phone. One thing I’ll suggest, make sure you are going stright to the phone store, not a dealer. The dealer’s have an upcharge for connecting you to the main phone service, ie: Sprint, ATT&T, and others. I suggest you look at Metro, if you have that service in your area, you can get a phone, and a set rate, with all inclusive plus features. ATT&T, has a data limit, then charges you after you reach that limit. With today’s mobile shoppers, you want to be able to have that option for your store. Buy a plan that gives you unlimited features and you will come out saving in the end.

       
  4. Michelle

    August 28, 2012 at 1:19 pm

    I just started using Instagram about a week ago. Specially since my camera got smashed by the kids. I love using it. Thank you for the article and the information!

     
    • nativebydesignz

      August 28, 2012 at 1:36 pm

      That’s awesome, Michelle. Let us know how the feedback goes from using Instagram for your business.

       
  5. Linda Kelly Lee

    August 28, 2012 at 1:36 pm

    I need to get off my butt and get it! Thanks for the reminder!

     
    • nativebydesignz

      August 28, 2012 at 1:45 pm

      Linda, it’s a great opportunity for us Small Business owners. Another FREE toy to push us out into the world.

       
  6. MCatherine

    August 28, 2012 at 3:45 pm

    So one takes a picture with one’s phone then sends it? How does one add the web address for promotion purposes, or do I need to go get the app to understand it?

     
    • nativebydesignz

      August 28, 2012 at 5:21 pm

      MCatherine, my instagram is connected to my webpage. when you sign up, you can designate your profile. then you just take pictures of your items and it auto sends out to the world, if someone searches for shopping, heart….. you will pop up in the mix 🙂 Same with jewelry, i’m searching for bead bracelets, and wow, lots of them out there. Or vacation spots, you can have a great time just looking, like Pinterest. From what I understand, clicking on the picture gives you information about the person so folks can follow you! I love it!

       
  7. Darcie

    August 28, 2012 at 6:20 pm

    I get it, so it’s a bit like pinterest but you’re posting from your phone instantly? I’m like Deborah except i’m even MORE behind the times. I don’t even have a cell phone! LOL

     
    • nativebydesignz

      September 7, 2012 at 7:00 pm

      Darcie, it does require a cell phone that is iphone, smartphone, android capable. You can sign up online for the program.

       
  8. Gaye Brownie

    August 28, 2012 at 7:29 pm

    I too am behind the times. I have a cell phone, but I only wanted it to make local and long distance calls. Technology is getting the best of me.

     
    • nativebydesignz

      September 7, 2012 at 7:01 pm

      Gaye, Technology is going to get us all. What we are now understanding, our grand children know it first hand. Time marches on.

       

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