What is an SEO? Search Engine Optimization is defined as:
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Their customers and Your potential customers use search engines. Most Internet users find new websites through search engines. Your job as a website owner is to make sure that customers find your website instead of the sites of your competitors. Most searchers never look further than page one.75% of searchers never look further than page one on the search engine page. You have to make sure that you are being seen and click able on that first page.
Search engines want to show useful websites with a lot of content in the search results. As the absolute minimum, your website should have 6 pages. The more pages your website has, the better. Search engines must be able to find out what your website is about.
That means that each page should have at least 200 words of visible text. Flash content and text on images usually doesn’t lead to high rankings. Your web pages should be optimized for search engines but they should also look attractive to human web surfers.
Mentions of your website on social media websites can positively influence your search engine rankings and they can also deliver targeted visitors to your website. For that reason, you should make it as easy as possible for your visitors to mention your website on Facebook, Google+, LinkedIn and Twitter. Trusted domains are powerful domains. When you have trust, from users and search engines, you’re on the way to search marketing success.
Speaking of Social Media …why should you add a “Like” button on your website? Viability is everything on the internet. By adding a Facebook Like with your business fan page, you add credibility to your website content. If many other people have clicked the like button on your website, people tend to trust your website more.
I’m sure you have read on several of my blogs that content is key. Now I want you to be aware of how to get back links, which is a referral back to your website. Social media websites usually add backlinks to your website when your website is shared by a “user” of the social media site. These backlinks can contribute to the search engine rankings of your site. It’s very important that you leave folks wanting to share your website content.
Just a few tips, by yours truly.
Wishing you all the best.
Marketing Observer & Wordy Blog Gal
Please LIKE and share 🙂 Networking is the key!