We’re in the first quarter of 2013. New and rapid changes are all around us.
Are you ready? Do you have your website on the mobile stream?
Digital is not new, but becoming more main stream and rapidly growing as we are no longer content to wait until later to buy products, schedule travel or find a “hot spot” for good eats. Technology lets us act now, and we expect results. In fact, we have become so dependent on being connected all the time that a recent poll estimated that 43% of adults in the US would gladly give up “BEER” for a month, if it mean they could keep accessing the internet from their smartphones and another 36% said they would give up chocolate! Imagine that, ladies.
What does that mean for you, the small business owner? Well, if you have a website and you aren’t mobile ready, this means you have fallen behind in consumer behavior. In a world where people look to the mobile devices and real time streams, the digital journey has grown more complex, more competitive but certainly more obtainable.
Your customers are active all the time and everywhere, so you should be as well. Harnessing the power of location, intent and social connections is possible today, and smart marketers are always on, always ready and making signals for customers to follow through. The power of digital is the new search device for consumers. No longer are we sitting behind the monitor comparing 10 products for pricing. We just input the search from our digital devices and the power to purchase is in our hands.
If you have not invested in putting yourself in the mobile world of business, I highly suggest you do that as soon as you can. Small business can be powerful with the right tools. Make sure you let your customers and visitors know you can be reached anytime, anywhere with just a click of a button. Don’t miss out on future sales by being behind the consumer curve.
Take action now. Look at your website hosting service and see if you have activated your “mobile site”, if not, I suggest you do or upgrade to a plan that includes this wonderful benefit.
What you do now, will pay off in the years to come, as technology reaches further and further outward and our consumers can’t wait to get in on the new devices coming around the corner. I know you want to be there to greet them with your products, services and more.
Happy Web Surfing
From your “wordy gal & wanna be geek”