Have you noticed that when you do a search for yourself or your business link, that you don’t see what you would expect? Yes, that’s right. The world of SEO as we know it is forever changing and it did it again, right before your eyes and you didn’t see it coming.
Here’s the scoop. Search Engines are combining individual post that seem mundane, straight advertising, so to speak. Again, Google is all about “content” for your post, your website, your white pages and social streams. Do you want to be seen on searches? Do you know which social networking venue is getting you hits? Do you check your Google Analytic for source traffic? You should. There is a wealth of knowledge in those stats that can help you drive traffic to your products the way you want.
I have been over an over about “good content” and yet, Google keeps asking for more from us. Be original in your post, mix it up, be bold in your title and descriptions of your products, but … remember the rules of engagement, don’t spam the keywords and keep it short and to the point. Title is everything, descriptions are your keywords in a nutshell. Use #hashtags when ever possible, those keywords help the “trending” searches for the day.
What Google wants to see now is original, real content created by original real people, content that attracts the user’s attention because it’s well written, relevant and enjoyable.
Such content is eagerly shared with friends, family and acquaintances, which shows Google that the material is real, not some canned, generated garbage simply meant to inflate search rankings. Google’s updates change search rankings so that shares, replies and views matter more. Companies who try to trick the system so that their sites come out on top are punished.
Granted, bringing in professionals to produce quality content will cost, but in the long run, if the improved material brings more hits to the website and consequently increased sales, it’s a worthwhile investment to make. Hiring a VBA is more and more common among Small Businesses. Marketing is more than just clicking a product into the social streams, it’s manning the ship and steering toward your business goals.
What this means in a “nutshell” of SEO … Google loves to share! Liking a product or website (on any social network) doesn’t mean a thing to the SEO search bots. But, if your product or website is viewed and shared around, it is search rank’able!
What the “search filters or search bots” (and there are over 200+ search bots that craw your link, your page, your photos and you content), is to combine similar posts to go behind the main LINK of your social network page. So there is very little “individual posts” that you will see now on any given search page. But what you will see, is the original real posts that catch the attention of the search bots. Just do a generic search of your business link and you will see what I’m saying.
If you wonder why this is so … go back and look at your Google Analytic Account, view your source links. See exactly where the browser hits are coming from. From there you can also break it down to see what items in the searches were viewed. Individual links that got the buyer to your website, blog or product. I’m not a “full geek” but I love to see how the numbers talk to you. This is business sense to take you to the next level.
I have but one “pet peeve”, it’s “content for business”. I stand by it, work by it and talk about it excessively. Business friends, work it correctly via your post, your blog and your website and it will bring you positive views and sales every time. If I can be of assistance, contact me by email. Free Consults are just that, FREE!