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May the “SEARCH” be with You

B2C Content Marketing

B2C Content Marketing

Have you noticed that when you do a search for yourself or your business link, that you don’t see what you would expect?   Yes, that’s right.  The world of SEO as we know it is forever changing and it did it again,  right before your eyes and you didn’t see it coming.

Here’s the scoop.  Search Engines are combining individual post that seem mundane, straight advertising, so to speak.  Again, Google is all about “content” for your post, your website, your white pages and social streams.  Do you want to be seen on searches?  Do you know which social networking venue is getting you hits?  Do you check your Google Analytic for source traffic?  You should.  There is a wealth of knowledge in those stats that can help you drive traffic to your products the way you want.

I have been over an over about “good content” and yet, Google keeps asking for more from us.  Be original in your post, mix it up, be bold in your title and descriptions of your products, but … remember the rules of engagement, don’t spam the keywords and keep it short and to the point.  Title is everything, descriptions are your keywords in a nutshell.  Use #hashtags when ever possible, those keywords help the “trending” searches for the day.

What Google wants to see now is original, real content created by original real people, content that attracts the user’s attention because it’s well written, relevant and enjoyable.

Such content is eagerly shared with friends, family and acquaintances, which shows Google that the material is real, not some canned, generated garbage simply meant to inflate search rankings. Google’s updates change search rankings so that shares, replies and views matter more. Companies who try to trick the system so that their sites come out on top are punished.

Granted, bringing in professionals to produce quality content will cost, but in the long run, if the improved material brings more hits to the website and consequently increased sales, it’s a worthwhile investment to make. Hiring a VBA is more and more common among Small Businesses. Marketing is more than just clicking a product into the social streams, it’s manning the ship and steering toward your business goals.

What this means in a “nutshell” of SEO … Google loves to share!  Liking a product or website (on any social network) doesn’t mean a thing to the SEO search bots.  But, if your product or website is viewed and shared around, it is search rank’able!

What the “search filters or search bots” (and there are over 200+ search bots that craw your link, your page, your photos and you content), is to combine similar posts to go behind the main LINK of your social network page. So there is very little “individual posts” that you will see now on any given search page. But what you will see, is the original real posts that catch the attention of the search bots. Just do a generic search of your business link and you will see what I’m saying.

If you wonder why this is so … go back and look at your Google Analytic Account, view your source links.  See exactly where the browser hits are coming from.  From there you can also break it down to see what items in the searches were viewed. Individual links that got the buyer to your website, blog or product. I’m not a “full geek” but I love to see how the numbers talk to you.  This is business sense to take you to the next level.

I have but one “pet peeve”, it’s “content for business”.  I stand by it, work by it and talk about it excessively.  Business friends, work it correctly via your post, your blog and your website and it will bring you positive views and sales every time.  If I can be of assistance, contact me by email.  Free Consults are just that, FREE!

From your wordy gal, Taylor
Please share with friends.
Comments always welcome
nativebydesignz@gmail.com
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Engagement: Social Networking in your Pocket

social network

Social Networking:  Engagement

I know most of you are familiar with the term “engagement”, bringing to mind a coming of two people into one union.  I want to talk to you about a different kind of engagement.  Social Networking.

Social networking is the “stream” of your information in today’s fast pace world, especially if you are on the internet.  We pass notes to each other, pictures; share our thoughts, feelings, opinions and more, daily, 24/7, 365.

What “had been” just as engaging to our social needs, have come a long way to where we are today,  ie; hand written letters, telegrams, home telephone, beepers, the cell phone, email, and now we have brought “engagement” to a new level.  We see each other on our cell phones, we can “engage” face to face in a wireless world, we can put pictures out into the world at a click of a finger, and we mass rush to get all the internet social “toys” downloaded to our cell phone, iphone, ipad, and computer, all in the hopes of sharing like-minded “engagement”.

Many of us “baby boomers” marvel at the pace of technology and strive to gain knowledge of this new measure of technology.  Our kids will never know the feel of a hand held Princess phone, or the cassette tape messages we long remember.  To keep up with this and expand ourselves, we “engage”.  Oh, forgive me, I’m dating here.  Yes, back to the point of this post.

Social Networks are always trending, by this I mean, that one day they are the “Top” of the mountain, then “poof” gone in a click of “delete”.  Wonder where they go?  You were having fun, right?  It was your favorite place to shop, or share or places your products are for sale… and now what?   Welcome to our ever changing world of social networking.  We would never know this without the sharing of knowledge among our peers.  Social Networking.

The old phrase comes to me, “nothing is ever promised”.  You must work for it.  I believe this and I try to pass on the positive meaning to those that wonder why a selling venue didn’t work out or why they don’t seem to get many people to their website for product sales.  When we stretch ourselves out too far, we can lose sight of our goals, especially if you are a Small Business Owner.  You have so much on your plate that you don’t know where to start, let alone, keep a daily list of social networks to maintain.  Then, at times, we don’t seem to stretch far enough.  What is the best formula?  In my opinion, time and experience play an important part in this rule of “engagement”.

For the past 20+ years we have watched our Social Networking venues come of age.  MySpace, Facebook, Twitter, Google+, Yahoo, Tumblr, Instagram and several others, and they are ever changing to meet the needs of technology, from our kids to our businesses.   We are “engaged” with it.  What we didn’t know, we learned.  What we did for our business, we do better, share further and can increase sales with our new form of social networking tools available at the click of a finger.  Sweet!

New online businesses are added daily to the internet stream of our social “engagement”.  Engaging in social networking is much like enjoying an engaging conversation with your best friend.  We want to reach out to the public, be their friend; share with them our products, opinions and knowledge of our business.  We are proud to be in the digital world,  as we should be.  But just like talking to our friends, how much time do we have to engage with the social networking venues and which ones are the best to get our message across?  This has been a question that is asked time and time again.  Media marketing firms are always in a “huff” to get you to sign up here or sign up there, as it’s the best place to get your information out to the world.  In truth, my opinion, you must choose the one, or ones you believe to be right for you.  Just as you, would choose your friend.

I do however; believe that you must engage daily in your business growth, just as you grow your friendships online, unseen, but with your best interest at heart.  Know which social networking venue is right for you.  How is it helping your business to grow on the internet?  Which search engines are listening to you?  Which social networks couple to “engage” you further out into the wider world of social streaming?   Keep a daily management list of what to track, which network is giving you the “push” for your visibility.  Are you spending your advertising funds in the right place?

I am but a small pea in the garden of this wonderful world of digital media and I love the research and knowledge that comes with it.  I do not profess my post will make you a star business, or put your business at the level of Amazon, Sears, and other big brand names, but I do hope you will break through the “hype” of “more is better”, as when done effectively, less can be just as successful.   One doesn’t need 100 search engines to gain business, but one does need to maintain and nurture the major search engines with good company content, solid links, appealing graphics, and active social networking content.

If you thought I would be targeting the social networks, I don’t feel I know you that well to make a suggestion, which many have made in the past on this subject.  I wanted you to make a comparison of how you spend your time, socially or business with engaging with the social networks.  I also suggest searching for your business on all three major search engines. If your social networking venue is not sharing your business content with the search engines, that would be a big clue that the social networking venue you are on, is not working for your business.  If you do not find you have the time to devote to a social network that will produce the actions you desire for your business, hire a VBA or Virtual Business Assistant to help you with what needs to be worked on.  Small business marketing and advertising people work harder for you, knowing your business and needs to help you grow.

Enjoy your day.
From your wordy gal

By Taylor @ NativeByDesignz, CEO @ NBD Media Solutions.
To obtain a PDF of this blog post, contact me @  info@nativebydesignz.com

 

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THE “WRITE” STUFF

Work Smarter-Not Harder

Making Keywords Work

          The “WRITE” Stuff

What moves your business to the front?  Key words.
Keywords are not only for website searches, titles or description            services or products.  Keywords are so much more.

          WHAT is a Keyword?

A keyword is any word or short phrase that describes a website topic or page.
The more a keyword is used by searchers and websites the more attraction power it has.

 

Have you given thought to the “key words” that go into your blogging?  You haven’t?
Then it’s time to explore and expand on your “Write stuff” for your blogging for content.
Keyword research is “market research” that you can do in advance of writing your blog.
Do you know what keywords your visitors use to find you?  Ever wonder how those that follow your blog found you?  It’s keywords.  Let’s call them “short topics of interest” so you can see how to make finding you, much easier.

Diaries, journals and online writing, blogging for content has become very popular in the world of technology.  We all have something to say, or services and products to offer to others in the internet realm.  What better way to connect with those then in the world of blogging. Once you have a blog set up, how do you attract your readers?  Today blogging venues offer you some great tools or short cuts on “tagging” or “keyword” subjects to include with your topics.  Are you offering product information or talking about services that Small Businesses can benefit from?
What ever you are offering, “keywords or key phrases” are your “meat and potatoes” of your blogging content.

You can search on the internet for “keyword search tools” and come up with hundreds, all claiming to be the best. Some offer monthly packages to help you target your keywords and draw in tons of visitors.  Is it worth it? Does it work?
That depends.  If you are a large company with a ton of products, you might want to invest in the $30 to $99 monthly fee.  However, it’s not necessary.  A smart marketing business person will capitalize on the FREE ENTERPRISE method and put some elbow grease into it.  You have your Google Analytic, a free stat program that is just as good or better for helping you with keywords that can attract your visitors.

Oh, blogging with keywords. Ha, I didn’t forget you.
Let’s say you are looking to put information out about a certain product. From a traffic perspective, targeting a post at the right keywords can bring you 10,000 visitors, where one that you write off the top of your head might bring you 100 visitors instead.

Let’s use a mobile phone for example.
Your internet business is mobile ready and you want people to know you are available anytime or anywhere and they can save you to their phone bookmarks.  All the information and “how to” is explained in your blog.  What “keywords” do you focus on?
What information do you “underline” or Link to capture their interest to “click”, take that “call to action” and grab their mobile phone and bookmark you?  You target the “keywords” of your topic and lead them to your business.

An example of keywords for the example above would be:

Mobile phone, digital devices, mobile bookmarks, mobile marketing, mobile shopping, your business name or a few of your business products.
You can also do a “keyword” search to see how many consumers are using those keywords or what is related that would be more attractive in your blog topic.

Some recommended links:  (Some require sign-up, per your browser provider.)
Google Keyword Tool
Bing Keyword Research Tool
WordStream Keyword Generator (useful if you want to see what everyone else is looking at)

Keywords are not a mystery, but as I mentioned, rather a “short word topic” that can easily be found and converted into sales for your business.

Remember to relate to your topic of interest with your keyword, key phrases, and if you use categories, make sure you can add more than one to your post. Look at related topics from others in your field. Are they blogging?  Do you have them listed in your “what I read”, many will link back to your blog, creating a positive back link.  Make sure to add your signature blog link to your emails, website and share with your social networking community.

You are setting a presence, building your foundation as a knowledgeable business person in your arena. Branding your business character is just as important as branding your services or products you are offering to the consumer.

I hope I have been informative and dispelled the “keyword” mystery and given you more sound incentive to include keywords in everything you do for your business.

Have a great day!
IF you like this topic, please re-blog, like and share.
From your “wordy gal and wanna be geek”
Taylor
NativeByDeisgnz.com
©NBD Solutions 2013

 

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The Social Status: Betwixted and Between

What are we saying?

What are we saying?

The Social Status: Betwixt’d and Between

I was online reading… and this kinda stuck with me, as I’m going through an “online class” for the betterment and my desire to make my business grow, I kept thinking of how this will benefit my future clients and business associates.

What I was reading, made me think of how we are using the Internet Tools we find online and why some work and some don’t. Two types of groups come to mind.  The IMers and the Cool Kids.

Now you may associate the IMers as “geeks” playing with new web/internet tools, finding the best of what works for “them” and then making a bold move to use it, stand by it, share it and capitalize on it.

And the Cool Kids as … yes, still being cool, out there on the scene, making noise with sharing this and that, showing you links to use, but hey, are they leading you to success or just showing you how to follow?

What may differ in the worlds of Internet Marketing people (IMers) and the Cool Kids (People generally sharing the use of web/internet tool conversation) is that one makes money working with the tools and the other makes noise moving the tools.

The IMers tap into a whole bunch of core values that the Cool Kids can’t stand – what’s funny is that the Cool Kids get damned upset at the IMers, and the IMers are just shrugging and saying, “Sorry you feel that way,” while sipping champagne in first class.

If you’re going to make money, no matter what you do, no matter what your business is, you have to learn to set aside the crap that makes you have “knee-jerk reactions” and just get with it. Learn from others, no matter who they are, take the good, and leave off what doesn’t work for you. Just cause it didn’t work for you, doesn’t mean you failed as a business person. Grow your business foundation, like you grow your garden in real life. Grow and develop what is best for your taste.  IF you are stumped by a social media network, not to worry, there are many out there to choose from. Getting lost in the crowd of top Social Networking contenders may not be the right move for you and your business. Many of the smaller social networks offer a venue of customers to be discovered.

As for me, I’m in the middle. Not an IMer, not a Cool Kid. You won’t see me doing ‘nothing’ very often. I guess it’s the entreprenuerial spirit pecking away at my conscious. I feel guilty if I’m not doing something productive.  But I’m doing just fine, doing what works for me. Stick with a system that works, don’t jump the gun, just cause it looks like a good target.

To sum up, you don’t need a whole lot of web tools in your belt, to be a business success. Use what works for you and know the difference of what works for others, may not be the “spice” to add in making your business grow.

Or as Granny use to say, “Too many spoons, in the pot, spoil your soup”.

Just a few tips, by yours truly.
Wishing you all the best.

Taylor,
Marketing Observer & Wordy Blog Gal
NativeByDesignz.com
Please LIKE and share 🙂  Networking is the key!

 
 

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Tricks, Tips and WebTool Links

I’ve found, in my way around the web, some very handy marketing tools.  As we know some are here today, upgraded, changed and then gone.  In the meantime… we should try the ones that work and help you manage your time with your Small Business or personal needs.
Feedback on these or other working tools are welcomed and appreciated.

This is an ongoing POST.  Will be updated as new webtools are added.  Please feel free to add your favorite webtool to the list, in the comment section below.
I’ll be updating this list as we continue to find new and exciting tools to help our online presence.

**NOTE:  Links are not active, please copy and post to your browser.
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http://amb.vis.ne.jp/mozilla/scrapbook/

ScrapBook is a Firefox extension, which helps you to save Web pages and manage the collection. Key features are lightness, speed, accuracy and multi-language support.

http://www.bufferap.com

Buffer makes it super easy to share any page you’re reading. Keep your Buffer topped up and we automagically share posts for you through the day. Schedule multiply posts and go relax, complete another project… work efficiently, not harder.

http://www.techsmith.com/download/jing/default.asp

JING:  Download Free, no virus per Norton.
The always-ready program that allows you to instantly capture images and videos—then share them with anyone. Jing is a great tool for adding basic visual elements to all of your online conversations.

 
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Posted by on August 26, 2012 in Get Connected Tools

 

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