Making Keywords Work
The “WRITE” Stuff
What moves your business to the front? Key words.
Keywords are not only for website searches, titles or description services or products. Keywords are so much more.
WHAT is a Keyword?
“A keyword is any word or short phrase that describes a website topic or page.
The more a keyword is used by searchers and websites the more attraction power it has.
Have you given thought to the “key words” that go into your blogging? You haven’t?
Then it’s time to explore and expand on your “Write stuff” for your blogging for content.
Keyword research is “market research” that you can do in advance of writing your blog.
Do you know what keywords your visitors use to find you? Ever wonder how those that follow your blog found you? It’s keywords. Let’s call them “short topics of interest” so you can see how to make finding you, much easier.
Diaries, journals and online writing, blogging for content has become very popular in the world of technology. We all have something to say, or services and products to offer to others in the internet realm. What better way to connect with those then in the world of blogging. Once you have a blog set up, how do you attract your readers? Today blogging venues offer you some great tools or short cuts on “tagging” or “keyword” subjects to include with your topics. Are you offering product information or talking about services that Small Businesses can benefit from?
What ever you are offering, “keywords or key phrases” are your “meat and potatoes” of your blogging content.
You can search on the internet for “keyword search tools” and come up with hundreds, all claiming to be the best. Some offer monthly packages to help you target your keywords and draw in tons of visitors. Is it worth it? Does it work?
That depends. If you are a large company with a ton of products, you might want to invest in the $30 to $99 monthly fee. However, it’s not necessary. A smart marketing business person will capitalize on the FREE ENTERPRISE method and put some elbow grease into it. You have your Google Analytic, a free stat program that is just as good or better for helping you with keywords that can attract your visitors.
Oh, blogging with keywords. Ha, I didn’t forget you.
Let’s say you are looking to put information out about a certain product. From a traffic perspective, targeting a post at the right keywords can bring you 10,000 visitors, where one that you write off the top of your head might bring you 100 visitors instead.
Let’s use a mobile phone for example.
Your internet business is mobile ready and you want people to know you are available anytime or anywhere and they can save you to their phone bookmarks. All the information and “how to” is explained in your blog. What “keywords” do you focus on?
What information do you “underline” or Link to capture their interest to “click”, take that “call to action” and grab their mobile phone and bookmark you? You target the “keywords” of your topic and lead them to your business.
An example of keywords for the example above would be:
Mobile phone, digital devices, mobile bookmarks, mobile marketing, mobile shopping, your business name or a few of your business products.
You can also do a “keyword” search to see how many consumers are using those keywords or what is related that would be more attractive in your blog topic.
Some recommended links: (Some require sign-up, per your browser provider.)
Google Keyword Tool
Bing Keyword Research Tool
WordStream Keyword Generator (useful if you want to see what everyone else is looking at)
Keywords are not a mystery, but as I mentioned, rather a “short word topic” that can easily be found and converted into sales for your business.
Remember to relate to your topic of interest with your keyword, key phrases, and if you use categories, make sure you can add more than one to your post. Look at related topics from others in your field. Are they blogging? Do you have them listed in your “what I read”, many will link back to your blog, creating a positive back link. Make sure to add your signature blog link to your emails, website and share with your social networking community.
You are setting a presence, building your foundation as a knowledgeable business person in your arena. Branding your business character is just as important as branding your services or products you are offering to the consumer.
I hope I have been informative and dispelled the “keyword” mystery and given you more sound incentive to include keywords in everything you do for your business.
Have a great day!
IF you like this topic, please re-blog, like and share.
From your “wordy gal and wanna be geek”
©NBD Solutions 2013