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Handmade and the Designer: B2B Showcase of Talent #2

Handmade and the Designer: B2B Showcase of Talent

The Handmade Business

The Handmade Business

This week I would like to introduce you to a “pair of lovely Brooklyn, NY natives” whose handmade knitting and crochet items are a hit from coast to coast. Calcedonia Design.

Dora, as we know her, has sold her handmade items from local community fairs, church fairs and to the local boutiques in the Brooklyn, NY area.  She has worked in the crafting business off and on for many years and like most of us, just got “hooked” on crafting.  Dora, also named from her mother’s nickname (Dora), is joined by her mother, Calcedonia, (To which the Business Name comes from both these ladies) as business partners and make a great team.


These two amazing ladies make & hand design fabulous baby accessories, scarves, hats and you can purchase other items in their store, such as jewelry and doll clothes.

Mother Calcedonia, is 90 years young and we hear she can knit and crochet up a storm. God Bless You! I suppose that could be the cause of the windy weather that comes from the Brooklyn area at certain times of the year. (smiles) This pair of unique ladies are the heart and soul of the Calcedonia Design Store. 

Handmade Baby Accessories

Handmade Baby Accessories

Even before the dream of Calcedonia Design was formed, Dora and Mom were very active in many charities to help the less fortunate and the children in the local NY area.  Many of their handmade products went to the charity of “Babies in Need”.  A non-profit organization in Long Island, NY, where both ladies donate blankets, preemie hats and booties, all hand made.

Their other favorite charity is The Salt and Sea Mission; it’s also an organization for Children in need at Christmas. So you can see, these ladies are very busy year round and do a bang up job of spreading color and warmth to others. Nothing is “scrapped”, they make use of every inch of yarn with their wonderful talents. 

Calcedonia Design Hats

Calcedonia Design Hats

 

In 2008 Calcedonia Design joined the Etsy online community and has been a hit seller ever since. You can choose to Special Order or purchase from ready to wear hats, scarves, gloves, tams and even special order your favorite Team Sports colors. 

 

"Go Gators!" Team Color Hand gloves

“Go Gators!” Team Color Hand gloves


 

 

 

 

 

 

Baseball, Football or just about any sport that shows their team spirit colors, Dora and Mom can make for you. Just remember, “Special Orders” do require time and you should always email Dora for any special information or approximate date to expect your order.

 

 

Hand designed Doll Clothes and accessories

Hand designed Doll Clothes and accessories

 

Calcedonia Design is more than just an online store.  You can find many other items for your buying pleasure and gifts.  Jewelry, baby doll clothes, and other items you will love to buy. 

I have known Dora for some years now, and I can be honest and say with sincerity that she is as wonderful to know as a friend and even more so as a Small Business Owner. Dora and is always ready to answer any questions you may have about her handmade products and special orders. 

 I recommend you put Calcedonia Design on your shopping list and take a look at the quality of work and design. When buying for yourself, a family, friend or for a new baby gift, think Calcedonia Design for that special someone.


Thank you Calcedonia Ladies, for all the beauty you bring to the world.
Support your local online Sellers and buy USA handmade products.

Look for our next Small Business Showcase coming soon. 
Written by:  Taylor McCoy 
NBD Web Solutions

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THE “WRITE” STUFF

Work Smarter-Not Harder

Making Keywords Work

          The “WRITE” Stuff

What moves your business to the front?  Key words.
Keywords are not only for website searches, titles or description            services or products.  Keywords are so much more.

          WHAT is a Keyword?

A keyword is any word or short phrase that describes a website topic or page.
The more a keyword is used by searchers and websites the more attraction power it has.

 

Have you given thought to the “key words” that go into your blogging?  You haven’t?
Then it’s time to explore and expand on your “Write stuff” for your blogging for content.
Keyword research is “market research” that you can do in advance of writing your blog.
Do you know what keywords your visitors use to find you?  Ever wonder how those that follow your blog found you?  It’s keywords.  Let’s call them “short topics of interest” so you can see how to make finding you, much easier.

Diaries, journals and online writing, blogging for content has become very popular in the world of technology.  We all have something to say, or services and products to offer to others in the internet realm.  What better way to connect with those then in the world of blogging. Once you have a blog set up, how do you attract your readers?  Today blogging venues offer you some great tools or short cuts on “tagging” or “keyword” subjects to include with your topics.  Are you offering product information or talking about services that Small Businesses can benefit from?
What ever you are offering, “keywords or key phrases” are your “meat and potatoes” of your blogging content.

You can search on the internet for “keyword search tools” and come up with hundreds, all claiming to be the best. Some offer monthly packages to help you target your keywords and draw in tons of visitors.  Is it worth it? Does it work?
That depends.  If you are a large company with a ton of products, you might want to invest in the $30 to $99 monthly fee.  However, it’s not necessary.  A smart marketing business person will capitalize on the FREE ENTERPRISE method and put some elbow grease into it.  You have your Google Analytic, a free stat program that is just as good or better for helping you with keywords that can attract your visitors.

Oh, blogging with keywords. Ha, I didn’t forget you.
Let’s say you are looking to put information out about a certain product. From a traffic perspective, targeting a post at the right keywords can bring you 10,000 visitors, where one that you write off the top of your head might bring you 100 visitors instead.

Let’s use a mobile phone for example.
Your internet business is mobile ready and you want people to know you are available anytime or anywhere and they can save you to their phone bookmarks.  All the information and “how to” is explained in your blog.  What “keywords” do you focus on?
What information do you “underline” or Link to capture their interest to “click”, take that “call to action” and grab their mobile phone and bookmark you?  You target the “keywords” of your topic and lead them to your business.

An example of keywords for the example above would be:

Mobile phone, digital devices, mobile bookmarks, mobile marketing, mobile shopping, your business name or a few of your business products.
You can also do a “keyword” search to see how many consumers are using those keywords or what is related that would be more attractive in your blog topic.

Some recommended links:  (Some require sign-up, per your browser provider.)
Google Keyword Tool
Bing Keyword Research Tool
WordStream Keyword Generator (useful if you want to see what everyone else is looking at)

Keywords are not a mystery, but as I mentioned, rather a “short word topic” that can easily be found and converted into sales for your business.

Remember to relate to your topic of interest with your keyword, key phrases, and if you use categories, make sure you can add more than one to your post. Look at related topics from others in your field. Are they blogging?  Do you have them listed in your “what I read”, many will link back to your blog, creating a positive back link.  Make sure to add your signature blog link to your emails, website and share with your social networking community.

You are setting a presence, building your foundation as a knowledgeable business person in your arena. Branding your business character is just as important as branding your services or products you are offering to the consumer.

I hope I have been informative and dispelled the “keyword” mystery and given you more sound incentive to include keywords in everything you do for your business.

Have a great day!
IF you like this topic, please re-blog, like and share.
From your “wordy gal and wanna be geek”
Taylor
NativeByDeisgnz.com
©NBD Solutions 2013

 

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Are you getting the benefits of Digital Shopping?

mobileshoppingAre you getting the benefits of Digital Shopping?

We’re in the first quarter of 2013.  New and rapid changes are all around us.
Are you ready?  Do you have your website on the mobile stream?

Digital is not new, but becoming more main stream and rapidly growing as we are no longer content to wait until later to buy products, schedule travel or find a “hot spot” for good eats.  Technology lets us act now, and we expect results.  In fact, we have become so dependent on being connected all the time that a recent poll estimated that 43% of adults in the US would gladly give up “BEER” for a month, if it mean they could keep accessing the internet from their smartphones and another 36% said they would give up chocolate!  Imagine that, ladies.

What does that mean for you, the small business owner?  Well, if you have a website and you aren’t mobile ready, this means you have fallen behind in consumer behavior.  In a world where people look to the mobile devices and real time streams, the digital journey has grown more complex, more competitive but certainly more obtainable.

Your customers are active all the time and everywhere, so you should be as well.  Harnessing the power of location, intent and social connections is possible today, and smart marketers are always on, always ready and making signals for customers to follow through.  The power of digital is the new search device for consumers.  No longer are we sitting behind the monitor comparing 10 products for pricing. We just input the search from our digital devices and the power to purchase is in our hands.

If you have not invested in putting yourself in the mobile world of business, I highly suggest you do that as soon as you can.  Small business can be powerful with the right tools.  Make sure you let your customers and visitors know you can be reached anytime, anywhere with just a click of a button.  Don’t miss out on future sales by being behind the consumer curve.
Take action now.  Look at your website hosting service and see if you have activated your “mobile site”, if not, I suggest you do or upgrade to a plan that includes this wonderful benefit.

What you do now, will pay off in the years to come, as technology reaches further and further outward and our consumers can’t wait to get in on the new devices coming around the corner.  I  know you want to be there to greet them with your products, services and more.

Happy Web Surfing
From your “wordy gal & wanna be geek”
Taylor
NativeByDesignz.com

 
4 Comments

Posted by on February 15, 2013 in Small Biz Bloging

 

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SEO ~ Give and Ye Shall Recieve

Search Engine Optimization  Everyone is trying to get in on the “Search of a lifetime” with the popular SEO’s.

What is an SEO?  Search Engine Optimization is defined as:
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

Their customers and Your potential customers use search engines. Most Internet users find new websites through search engines. Your job as a website owner is to make sure that customers find your website instead of the sites of your competitors.  Most searchers never look further than page one.75% of searchers never look further than page one on the search engine page.  You have to make sure that you are being seen and click able on that first page.

Search engines want to show useful websites with a lot of content in the search results. As the absolute minimum, your website should have 6 pages. The more pages your website has, the better.  Search engines must be able to find out what your website is about.

That means that each page should have at least 200 words of visible text. Flash content and text on images usually doesn’t lead to high rankings. Your web pages should be optimized for search engines but they should also look attractive to human web surfers.

Mentions of your website on social media websites can positively influence your search engine rankings and they can also deliver targeted visitors to your website.  For that reason, you should make it as easy as possible for your visitors to mention your website on Facebook, Google+, LinkedIn and Twitter.  Trusted domains are powerful domains. When you have trust, from users and search engines, you’re on the way to search marketing success.

Speaking of Social Media …why should you add a “Like” button on your website?  Viability is everything on the internet.  By adding a Facebook Like with your business fan page, you add credibility to your website content. If many other people have clicked the like button on your website, people tend to trust your website more.

I’m sure you have read on several of my blogs that content is key.  Now I want you to be aware of how to get back links, which is a referral back to your website. Social media websites usually add backlinks to your website when your website is shared by a “user” of the social media site. These backlinks can contribute to the search engine rankings of your site.  It’s very important that you leave folks wanting to share your website content.

Just a few tips, by yours truly.
Wishing you all the best.

Taylor,
Marketing Observer & Wordy Blog Gal
NativeByDesignz.com
Please LIKE and share 🙂  Networking is the key!

 
29 Comments

Posted by on September 8, 2012 in Get Connected Tools

 

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