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May the “SEARCH” be with You

B2C Content Marketing

B2C Content Marketing

Have you noticed that when you do a search for yourself or your business link, that you don’t see what you would expect?   Yes, that’s right.  The world of SEO as we know it is forever changing and it did it again,  right before your eyes and you didn’t see it coming.

Here’s the scoop.  Search Engines are combining individual post that seem mundane, straight advertising, so to speak.  Again, Google is all about “content” for your post, your website, your white pages and social streams.  Do you want to be seen on searches?  Do you know which social networking venue is getting you hits?  Do you check your Google Analytic for source traffic?  You should.  There is a wealth of knowledge in those stats that can help you drive traffic to your products the way you want.

I have been over an over about “good content” and yet, Google keeps asking for more from us.  Be original in your post, mix it up, be bold in your title and descriptions of your products, but … remember the rules of engagement, don’t spam the keywords and keep it short and to the point.  Title is everything, descriptions are your keywords in a nutshell.  Use #hashtags when ever possible, those keywords help the “trending” searches for the day.

What Google wants to see now is original, real content created by original real people, content that attracts the user’s attention because it’s well written, relevant and enjoyable.

Such content is eagerly shared with friends, family and acquaintances, which shows Google that the material is real, not some canned, generated garbage simply meant to inflate search rankings. Google’s updates change search rankings so that shares, replies and views matter more. Companies who try to trick the system so that their sites come out on top are punished.

Granted, bringing in professionals to produce quality content will cost, but in the long run, if the improved material brings more hits to the website and consequently increased sales, it’s a worthwhile investment to make. Hiring a VBA is more and more common among Small Businesses. Marketing is more than just clicking a product into the social streams, it’s manning the ship and steering toward your business goals.

What this means in a “nutshell” of SEO … Google loves to share!  Liking a product or website (on any social network) doesn’t mean a thing to the SEO search bots.  But, if your product or website is viewed and shared around, it is search rank’able!

What the “search filters or search bots” (and there are over 200+ search bots that craw your link, your page, your photos and you content), is to combine similar posts to go behind the main LINK of your social network page. So there is very little “individual posts” that you will see now on any given search page. But what you will see, is the original real posts that catch the attention of the search bots. Just do a generic search of your business link and you will see what I’m saying.

If you wonder why this is so … go back and look at your Google Analytic Account, view your source links.  See exactly where the browser hits are coming from.  From there you can also break it down to see what items in the searches were viewed. Individual links that got the buyer to your website, blog or product. I’m not a “full geek” but I love to see how the numbers talk to you.  This is business sense to take you to the next level.

I have but one “pet peeve”, it’s “content for business”.  I stand by it, work by it and talk about it excessively.  Business friends, work it correctly via your post, your blog and your website and it will bring you positive views and sales every time.  If I can be of assistance, contact me by email.  Free Consults are just that, FREE!

From your wordy gal, Taylor
Please share with friends.
Comments always welcome
nativebydesignz@gmail.com
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Engagement: Social Networking in your Pocket

social network

Social Networking:  Engagement

I know most of you are familiar with the term “engagement”, bringing to mind a coming of two people into one union.  I want to talk to you about a different kind of engagement.  Social Networking.

Social networking is the “stream” of your information in today’s fast pace world, especially if you are on the internet.  We pass notes to each other, pictures; share our thoughts, feelings, opinions and more, daily, 24/7, 365.

What “had been” just as engaging to our social needs, have come a long way to where we are today,  ie; hand written letters, telegrams, home telephone, beepers, the cell phone, email, and now we have brought “engagement” to a new level.  We see each other on our cell phones, we can “engage” face to face in a wireless world, we can put pictures out into the world at a click of a finger, and we mass rush to get all the internet social “toys” downloaded to our cell phone, iphone, ipad, and computer, all in the hopes of sharing like-minded “engagement”.

Many of us “baby boomers” marvel at the pace of technology and strive to gain knowledge of this new measure of technology.  Our kids will never know the feel of a hand held Princess phone, or the cassette tape messages we long remember.  To keep up with this and expand ourselves, we “engage”.  Oh, forgive me, I’m dating here.  Yes, back to the point of this post.

Social Networks are always trending, by this I mean, that one day they are the “Top” of the mountain, then “poof” gone in a click of “delete”.  Wonder where they go?  You were having fun, right?  It was your favorite place to shop, or share or places your products are for sale… and now what?   Welcome to our ever changing world of social networking.  We would never know this without the sharing of knowledge among our peers.  Social Networking.

The old phrase comes to me, “nothing is ever promised”.  You must work for it.  I believe this and I try to pass on the positive meaning to those that wonder why a selling venue didn’t work out or why they don’t seem to get many people to their website for product sales.  When we stretch ourselves out too far, we can lose sight of our goals, especially if you are a Small Business Owner.  You have so much on your plate that you don’t know where to start, let alone, keep a daily list of social networks to maintain.  Then, at times, we don’t seem to stretch far enough.  What is the best formula?  In my opinion, time and experience play an important part in this rule of “engagement”.

For the past 20+ years we have watched our Social Networking venues come of age.  MySpace, Facebook, Twitter, Google+, Yahoo, Tumblr, Instagram and several others, and they are ever changing to meet the needs of technology, from our kids to our businesses.   We are “engaged” with it.  What we didn’t know, we learned.  What we did for our business, we do better, share further and can increase sales with our new form of social networking tools available at the click of a finger.  Sweet!

New online businesses are added daily to the internet stream of our social “engagement”.  Engaging in social networking is much like enjoying an engaging conversation with your best friend.  We want to reach out to the public, be their friend; share with them our products, opinions and knowledge of our business.  We are proud to be in the digital world,  as we should be.  But just like talking to our friends, how much time do we have to engage with the social networking venues and which ones are the best to get our message across?  This has been a question that is asked time and time again.  Media marketing firms are always in a “huff” to get you to sign up here or sign up there, as it’s the best place to get your information out to the world.  In truth, my opinion, you must choose the one, or ones you believe to be right for you.  Just as you, would choose your friend.

I do however; believe that you must engage daily in your business growth, just as you grow your friendships online, unseen, but with your best interest at heart.  Know which social networking venue is right for you.  How is it helping your business to grow on the internet?  Which search engines are listening to you?  Which social networks couple to “engage” you further out into the wider world of social streaming?   Keep a daily management list of what to track, which network is giving you the “push” for your visibility.  Are you spending your advertising funds in the right place?

I am but a small pea in the garden of this wonderful world of digital media and I love the research and knowledge that comes with it.  I do not profess my post will make you a star business, or put your business at the level of Amazon, Sears, and other big brand names, but I do hope you will break through the “hype” of “more is better”, as when done effectively, less can be just as successful.   One doesn’t need 100 search engines to gain business, but one does need to maintain and nurture the major search engines with good company content, solid links, appealing graphics, and active social networking content.

If you thought I would be targeting the social networks, I don’t feel I know you that well to make a suggestion, which many have made in the past on this subject.  I wanted you to make a comparison of how you spend your time, socially or business with engaging with the social networks.  I also suggest searching for your business on all three major search engines. If your social networking venue is not sharing your business content with the search engines, that would be a big clue that the social networking venue you are on, is not working for your business.  If you do not find you have the time to devote to a social network that will produce the actions you desire for your business, hire a VBA or Virtual Business Assistant to help you with what needs to be worked on.  Small business marketing and advertising people work harder for you, knowing your business and needs to help you grow.

Enjoy your day.
From your wordy gal

By Taylor @ NativeByDesignz, CEO @ NBD Media Solutions.
To obtain a PDF of this blog post, contact me @  info@nativebydesignz.com

 

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Are you getting the benefits of Digital Shopping?

mobileshoppingAre you getting the benefits of Digital Shopping?

We’re in the first quarter of 2013.  New and rapid changes are all around us.
Are you ready?  Do you have your website on the mobile stream?

Digital is not new, but becoming more main stream and rapidly growing as we are no longer content to wait until later to buy products, schedule travel or find a “hot spot” for good eats.  Technology lets us act now, and we expect results.  In fact, we have become so dependent on being connected all the time that a recent poll estimated that 43% of adults in the US would gladly give up “BEER” for a month, if it mean they could keep accessing the internet from their smartphones and another 36% said they would give up chocolate!  Imagine that, ladies.

What does that mean for you, the small business owner?  Well, if you have a website and you aren’t mobile ready, this means you have fallen behind in consumer behavior.  In a world where people look to the mobile devices and real time streams, the digital journey has grown more complex, more competitive but certainly more obtainable.

Your customers are active all the time and everywhere, so you should be as well.  Harnessing the power of location, intent and social connections is possible today, and smart marketers are always on, always ready and making signals for customers to follow through.  The power of digital is the new search device for consumers.  No longer are we sitting behind the monitor comparing 10 products for pricing. We just input the search from our digital devices and the power to purchase is in our hands.

If you have not invested in putting yourself in the mobile world of business, I highly suggest you do that as soon as you can.  Small business can be powerful with the right tools.  Make sure you let your customers and visitors know you can be reached anytime, anywhere with just a click of a button.  Don’t miss out on future sales by being behind the consumer curve.
Take action now.  Look at your website hosting service and see if you have activated your “mobile site”, if not, I suggest you do or upgrade to a plan that includes this wonderful benefit.

What you do now, will pay off in the years to come, as technology reaches further and further outward and our consumers can’t wait to get in on the new devices coming around the corner.  I  know you want to be there to greet them with your products, services and more.

Happy Web Surfing
From your “wordy gal & wanna be geek”
Taylor
NativeByDesignz.com

 
4 Comments

Posted by on February 15, 2013 in Small Biz Bloging

 

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The Social Status: Betwixted and Between

What are we saying?

What are we saying?

The Social Status: Betwixt’d and Between

I was online reading… and this kinda stuck with me, as I’m going through an “online class” for the betterment and my desire to make my business grow, I kept thinking of how this will benefit my future clients and business associates.

What I was reading, made me think of how we are using the Internet Tools we find online and why some work and some don’t. Two types of groups come to mind.  The IMers and the Cool Kids.

Now you may associate the IMers as “geeks” playing with new web/internet tools, finding the best of what works for “them” and then making a bold move to use it, stand by it, share it and capitalize on it.

And the Cool Kids as … yes, still being cool, out there on the scene, making noise with sharing this and that, showing you links to use, but hey, are they leading you to success or just showing you how to follow?

What may differ in the worlds of Internet Marketing people (IMers) and the Cool Kids (People generally sharing the use of web/internet tool conversation) is that one makes money working with the tools and the other makes noise moving the tools.

The IMers tap into a whole bunch of core values that the Cool Kids can’t stand – what’s funny is that the Cool Kids get damned upset at the IMers, and the IMers are just shrugging and saying, “Sorry you feel that way,” while sipping champagne in first class.

If you’re going to make money, no matter what you do, no matter what your business is, you have to learn to set aside the crap that makes you have “knee-jerk reactions” and just get with it. Learn from others, no matter who they are, take the good, and leave off what doesn’t work for you. Just cause it didn’t work for you, doesn’t mean you failed as a business person. Grow your business foundation, like you grow your garden in real life. Grow and develop what is best for your taste.  IF you are stumped by a social media network, not to worry, there are many out there to choose from. Getting lost in the crowd of top Social Networking contenders may not be the right move for you and your business. Many of the smaller social networks offer a venue of customers to be discovered.

As for me, I’m in the middle. Not an IMer, not a Cool Kid. You won’t see me doing ‘nothing’ very often. I guess it’s the entreprenuerial spirit pecking away at my conscious. I feel guilty if I’m not doing something productive.  But I’m doing just fine, doing what works for me. Stick with a system that works, don’t jump the gun, just cause it looks like a good target.

To sum up, you don’t need a whole lot of web tools in your belt, to be a business success. Use what works for you and know the difference of what works for others, may not be the “spice” to add in making your business grow.

Or as Granny use to say, “Too many spoons, in the pot, spoil your soup”.

Just a few tips, by yours truly.
Wishing you all the best.

Taylor,
Marketing Observer & Wordy Blog Gal
NativeByDesignz.com
Please LIKE and share 🙂  Networking is the key!

 
 

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SEO ~ Give and Ye Shall Recieve

Search Engine Optimization  Everyone is trying to get in on the “Search of a lifetime” with the popular SEO’s.

What is an SEO?  Search Engine Optimization is defined as:
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine’s “natural,” or un-paid (“organic” or “algorithmic”), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical search engines.

Their customers and Your potential customers use search engines. Most Internet users find new websites through search engines. Your job as a website owner is to make sure that customers find your website instead of the sites of your competitors.  Most searchers never look further than page one.75% of searchers never look further than page one on the search engine page.  You have to make sure that you are being seen and click able on that first page.

Search engines want to show useful websites with a lot of content in the search results. As the absolute minimum, your website should have 6 pages. The more pages your website has, the better.  Search engines must be able to find out what your website is about.

That means that each page should have at least 200 words of visible text. Flash content and text on images usually doesn’t lead to high rankings. Your web pages should be optimized for search engines but they should also look attractive to human web surfers.

Mentions of your website on social media websites can positively influence your search engine rankings and they can also deliver targeted visitors to your website.  For that reason, you should make it as easy as possible for your visitors to mention your website on Facebook, Google+, LinkedIn and Twitter.  Trusted domains are powerful domains. When you have trust, from users and search engines, you’re on the way to search marketing success.

Speaking of Social Media …why should you add a “Like” button on your website?  Viability is everything on the internet.  By adding a Facebook Like with your business fan page, you add credibility to your website content. If many other people have clicked the like button on your website, people tend to trust your website more.

I’m sure you have read on several of my blogs that content is key.  Now I want you to be aware of how to get back links, which is a referral back to your website. Social media websites usually add backlinks to your website when your website is shared by a “user” of the social media site. These backlinks can contribute to the search engine rankings of your site.  It’s very important that you leave folks wanting to share your website content.

Just a few tips, by yours truly.
Wishing you all the best.

Taylor,
Marketing Observer & Wordy Blog Gal
NativeByDesignz.com
Please LIKE and share 🙂  Networking is the key!

 
29 Comments

Posted by on September 8, 2012 in Get Connected Tools

 

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Tricks, Tips and WebTool Links

I’ve found, in my way around the web, some very handy marketing tools.  As we know some are here today, upgraded, changed and then gone.  In the meantime… we should try the ones that work and help you manage your time with your Small Business or personal needs.
Feedback on these or other working tools are welcomed and appreciated.

This is an ongoing POST.  Will be updated as new webtools are added.  Please feel free to add your favorite webtool to the list, in the comment section below.
I’ll be updating this list as we continue to find new and exciting tools to help our online presence.

**NOTE:  Links are not active, please copy and post to your browser.
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http://amb.vis.ne.jp/mozilla/scrapbook/

ScrapBook is a Firefox extension, which helps you to save Web pages and manage the collection. Key features are lightness, speed, accuracy and multi-language support.

http://www.bufferap.com

Buffer makes it super easy to share any page you’re reading. Keep your Buffer topped up and we automagically share posts for you through the day. Schedule multiply posts and go relax, complete another project… work efficiently, not harder.

http://www.techsmith.com/download/jing/default.asp

JING:  Download Free, no virus per Norton.
The always-ready program that allows you to instantly capture images and videos—then share them with anyone. Jing is a great tool for adding basic visual elements to all of your online conversations.

 
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Posted by on August 26, 2012 in Get Connected Tools

 

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Mobile Picture Branding ~ Are we there yet?

Picture it Forward

I’m not telling you something you probably didn’t already know, but yes, I’m bringing up the subject of Instagram.

Today’s mobile shopper is looking at picture products.  Going to the brand pictures familiar with shopping, ie: Target, Macy’s, Bloomingdale’s and more.  Product branding, as I’ve mentioned is so important for your Small Business on the internet.  Branding by pictures is just as important.  Instagram is new on the mobile horizon, but is expected to move right on up to compete with social media as we now know it.

A product of Facebook, Instagram is seeing a rise in consumer signup over the past few months.  More and more consumers are using the Instagram App, available on iPhone and Android, as they are using Facebook, Twitter, Google* and Pinterest.

Marketing studies reflect that 80 million consumers are being ignored. Sound like a fair number that can be pulled your way, right?  Also, sounds like there’s a need for you to get on board the mobile speed train and get off the platform. Are you up to making the changes necessary to jump ahead?  This is your ticket to get your photos noticed, your products seen and stop hitching a ride on the marketing tail when you can be at the head, seeing the potential future and destiny of your store.

Everyone in the retail business as we know, started with a Small Business store or idea, but it’s growth and insight that have led the “giants” of our day, to the forefront.  Don’t be left behind due to lack of information, potential and positive energy.  You don’t have to have a mega marketing budget to get just as much as the big guys, but you do have to think smart about what are the marketing options around you that can be used to increase awareness about your business.

If you are not including Instagram ( a FREE marketing social tool) as part of your social media strategies, which should be a part of your overall marketing campaign, you are missing out on a golden opportunity.  Instagram is world wide, think of all the people missing out by not seeing you, so snap that photo and let’s see your goods!

“While faith makes all things possible, it’s engagement that makes all things profitable.”

Product:  Instagram App. (check your google play for this app)  This is a free application download.
See instruction for your mobile device on download.
Instagram sign up
Instagram for Android

Taylor: Native By Designz
Marketing Tip Observer

 
16 Comments

Posted by on August 23, 2012 in Small Biz Bloging

 

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