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Tag Archives: SEO

May the “SEARCH” be with You

B2C Content Marketing

B2C Content Marketing

Have you noticed that when you do a search for yourself or your business link, that you don’t see what you would expect?   Yes, that’s right.  The world of SEO as we know it is forever changing and it did it again,  right before your eyes and you didn’t see it coming.

Here’s the scoop.  Search Engines are combining individual post that seem mundane, straight advertising, so to speak.  Again, Google is all about “content” for your post, your website, your white pages and social streams.  Do you want to be seen on searches?  Do you know which social networking venue is getting you hits?  Do you check your Google Analytic for source traffic?  You should.  There is a wealth of knowledge in those stats that can help you drive traffic to your products the way you want.

I have been over an over about “good content” and yet, Google keeps asking for more from us.  Be original in your post, mix it up, be bold in your title and descriptions of your products, but … remember the rules of engagement, don’t spam the keywords and keep it short and to the point.  Title is everything, descriptions are your keywords in a nutshell.  Use #hashtags when ever possible, those keywords help the “trending” searches for the day.

What Google wants to see now is original, real content created by original real people, content that attracts the user’s attention because it’s well written, relevant and enjoyable.

Such content is eagerly shared with friends, family and acquaintances, which shows Google that the material is real, not some canned, generated garbage simply meant to inflate search rankings. Google’s updates change search rankings so that shares, replies and views matter more. Companies who try to trick the system so that their sites come out on top are punished.

Granted, bringing in professionals to produce quality content will cost, but in the long run, if the improved material brings more hits to the website and consequently increased sales, it’s a worthwhile investment to make. Hiring a VBA is more and more common among Small Businesses. Marketing is more than just clicking a product into the social streams, it’s manning the ship and steering toward your business goals.

What this means in a “nutshell” of SEO … Google loves to share!  Liking a product or website (on any social network) doesn’t mean a thing to the SEO search bots.  But, if your product or website is viewed and shared around, it is search rank’able!

What the “search filters or search bots” (and there are over 200+ search bots that craw your link, your page, your photos and you content), is to combine similar posts to go behind the main LINK of your social network page. So there is very little “individual posts” that you will see now on any given search page. But what you will see, is the original real posts that catch the attention of the search bots. Just do a generic search of your business link and you will see what I’m saying.

If you wonder why this is so … go back and look at your Google Analytic Account, view your source links.  See exactly where the browser hits are coming from.  From there you can also break it down to see what items in the searches were viewed. Individual links that got the buyer to your website, blog or product. I’m not a “full geek” but I love to see how the numbers talk to you.  This is business sense to take you to the next level.

I have but one “pet peeve”, it’s “content for business”.  I stand by it, work by it and talk about it excessively.  Business friends, work it correctly via your post, your blog and your website and it will bring you positive views and sales every time.  If I can be of assistance, contact me by email.  Free Consults are just that, FREE!

From your wordy gal, Taylor
Please share with friends.
Comments always welcome
nativebydesignz@gmail.com
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THE “WRITE” STUFF

Work Smarter-Not Harder

Making Keywords Work

          The “WRITE” Stuff

What moves your business to the front?  Key words.
Keywords are not only for website searches, titles or description            services or products.  Keywords are so much more.

          WHAT is a Keyword?

A keyword is any word or short phrase that describes a website topic or page.
The more a keyword is used by searchers and websites the more attraction power it has.

 

Have you given thought to the “key words” that go into your blogging?  You haven’t?
Then it’s time to explore and expand on your “Write stuff” for your blogging for content.
Keyword research is “market research” that you can do in advance of writing your blog.
Do you know what keywords your visitors use to find you?  Ever wonder how those that follow your blog found you?  It’s keywords.  Let’s call them “short topics of interest” so you can see how to make finding you, much easier.

Diaries, journals and online writing, blogging for content has become very popular in the world of technology.  We all have something to say, or services and products to offer to others in the internet realm.  What better way to connect with those then in the world of blogging. Once you have a blog set up, how do you attract your readers?  Today blogging venues offer you some great tools or short cuts on “tagging” or “keyword” subjects to include with your topics.  Are you offering product information or talking about services that Small Businesses can benefit from?
What ever you are offering, “keywords or key phrases” are your “meat and potatoes” of your blogging content.

You can search on the internet for “keyword search tools” and come up with hundreds, all claiming to be the best. Some offer monthly packages to help you target your keywords and draw in tons of visitors.  Is it worth it? Does it work?
That depends.  If you are a large company with a ton of products, you might want to invest in the $30 to $99 monthly fee.  However, it’s not necessary.  A smart marketing business person will capitalize on the FREE ENTERPRISE method and put some elbow grease into it.  You have your Google Analytic, a free stat program that is just as good or better for helping you with keywords that can attract your visitors.

Oh, blogging with keywords. Ha, I didn’t forget you.
Let’s say you are looking to put information out about a certain product. From a traffic perspective, targeting a post at the right keywords can bring you 10,000 visitors, where one that you write off the top of your head might bring you 100 visitors instead.

Let’s use a mobile phone for example.
Your internet business is mobile ready and you want people to know you are available anytime or anywhere and they can save you to their phone bookmarks.  All the information and “how to” is explained in your blog.  What “keywords” do you focus on?
What information do you “underline” or Link to capture their interest to “click”, take that “call to action” and grab their mobile phone and bookmark you?  You target the “keywords” of your topic and lead them to your business.

An example of keywords for the example above would be:

Mobile phone, digital devices, mobile bookmarks, mobile marketing, mobile shopping, your business name or a few of your business products.
You can also do a “keyword” search to see how many consumers are using those keywords or what is related that would be more attractive in your blog topic.

Some recommended links:  (Some require sign-up, per your browser provider.)
Google Keyword Tool
Bing Keyword Research Tool
WordStream Keyword Generator (useful if you want to see what everyone else is looking at)

Keywords are not a mystery, but as I mentioned, rather a “short word topic” that can easily be found and converted into sales for your business.

Remember to relate to your topic of interest with your keyword, key phrases, and if you use categories, make sure you can add more than one to your post. Look at related topics from others in your field. Are they blogging?  Do you have them listed in your “what I read”, many will link back to your blog, creating a positive back link.  Make sure to add your signature blog link to your emails, website and share with your social networking community.

You are setting a presence, building your foundation as a knowledgeable business person in your arena. Branding your business character is just as important as branding your services or products you are offering to the consumer.

I hope I have been informative and dispelled the “keyword” mystery and given you more sound incentive to include keywords in everything you do for your business.

Have a great day!
IF you like this topic, please re-blog, like and share.
From your “wordy gal and wanna be geek”
Taylor
NativeByDeisgnz.com
©NBD Solutions 2013

 

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